Case Studies / Commercial & Digital Health Strategy
Characterizing the patient journey for an inpatient initiated antibiotic
Challenge
A biotechnology company launching an IV antibiotic wanted to track commercial uptake and differences in patient characteristics for those who received their drug vs. other treatments.
Approach
Defined the attributes of the patient population to track, including care setting, prior admissions and ICD-10 diagnoses, and comorbidities
Extracted EMR data from an EMR aggregator using the defined criteria
Constructed dashboards and analytics using these data, which updated weekly to provide timely launch tracking of the product
Results
Client used these analyses to define the care setting focus for their market access strategy
Our analysis enabled the HEOR team to design and execute studies soon after launch