Industry-leading VR tech company wanted to understand and prioritize opportunities for expanding across the pharmaceutical market.

• Assessed competitor activity and identified case studies for market segments of interest
• Interviewed digital health thought leaders and pharma execs to probe market dynamics
• Prioritized market segments based on fit, demand, expected ROI, & cross-selling potential
• Generated a prioritized & segmented target customer list

Client used output to inform pharma market expansion strategy, including prioritizing allocation of R&D and marketing resources.