Case Studies  /  Competitive Intelligence

Informing digital health strategy in dermatology

Challenge

A major pharmaceutical company asked us to assess emerging dermatology digital health solutions targeted to either patients or healthcare practitioners.

Approach

  • Generated a comprehensive database of dermatology-related digital health solutions including adjuncts to pharmacological treatments, diagnosis and remote monitoring
  • Created competitive grids to compare differentiating features, point solutions vs. broader platforms, relative scale, industry partnerships and investments
  • Profiled unmet needs and key trends

Results

Our client used this content to inform digital strategy for their dermatology franchise, identify possible partners and inform a dermatology company acquisition (~ $1B).

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